Sales-marketing integration : primi risultati di un’indagine esplorativa sul ruolo della strategia di digital content marketing
Elisabetta Monti, Chiara Ancillai, Federica Pascucci
| Alternative title: | Sales marketing integration : the role of content strategy |
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| Year of publication: |
2020
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| Authors: | Monti, Elisabetta ; Ancillai, Chiara ; Pascucci, Federica |
| Published in: |
Piccola impresa : rivista internazionale di studi e ricerche. - Urbino : [Associazione per lo studio della Piccola e Media Impresa], ISSN 2421-5724, ZDB-ID 2864669-1. - 2020, 3, p. 79-102
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| Subject: | sales-marketing integration | digital content | BtoB | case study |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | Italian |
| Notes: | Zusammenfassung in englischer Sprache |
| Other identifiers: | 10.14596/pisb.385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012508699