Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength
Year of publication: |
2014
|
---|---|
Authors: | Giese, Joan L. ; Malkewitz, Keven ; Orth, Ulrich R. ; Henderson, Pamela W. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 6, p. 1154-1161
|
Publisher: |
Elsevier |
Subject: | Design strength | Design attractiveness | Aesthetic middle | Typeface | Package |
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