Advancing the common good : strategies for business, governments, and nonprofits

Philip Kotler

Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?

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Year of publication:	[2019]
Authors:	Kotler, Philip
Publisher:	Santa Barbara, California : Praeger
Subject:	Gemeinwohl \| Common good \| Öffentliche Güter \| Public goods \| Sozialer Wandel \| Social change \| Good Governance \| Good governance \| Strategisches Management \| Strategic management \| Nonprofit-Organisation \| Nonprofit organization
Description of contents:	Table of Contents [gbv.de]

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Extent:	xv, 176 Seiten Illustrationen 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverzeichnis: Seite 159-162
ISBN:	978-1-4408-7244-0 ; 978-1-4408-7245-7 ; 979-8-7651-2625-7
Classification:	Theorie der Wirtschaftspolitik, Wohlfahrtstheorie
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012015570