Adverse selection and auction design for internet display advertising
by Nick Arnosti, Marissa Beck, and Paul Milgrom
| Year of publication: |
October 2016
|
|---|---|
| Authors: | Arnosti, Nick ; Beck, Marissa ; Milgrom, Paul |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 106.2016, 10, p. 2852-2866
|
| Subject: | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Adverse Selektion | Adverse selection | Mechanismus-Design-Theorie | Mechanism design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1257/aer.20141198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011582155