Advertising across cultures
Susan P. Douglas and C. Samuel Craig
| Year of publication: |
2007
|
|---|---|
| Authors: | Douglas, Susan P. ; Craig, C. S. |
| Published in: |
The Sage handbook of advertising. - Los Angeles : Sage Publications, ISBN 1-4129-1886-3. - 2007, p. 416-429
|
| Subject: | Internationales Marketing | International marketing | Wirtschaftskultur | Economic culture | Soziale Werte | Social values |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003570577