Advertising agency : procedure and practice
Floyd Y. Keeler and Albert E. Haase
| Year of publication: |
2015 ; Repr. by Garland Publ. Inc. 1985
|
|---|---|
| Authors: | Keeler, Floyd Y. ; Haase, Albert E. |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Dienstleistungsmanagement | Service management | Werbewirtschaft | Advertising industry | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 292 S. graph. Darst. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-138-79438-4 ; 978-1-138-79438-2 ; 978-1-315-75923-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417954