Comparative management practices in international advertising agencies in the United Kingdom, Thailand and the United States
Year of publication: |
2008
|
---|---|
Authors: | Hackley, Christopher E. ; Tiwsakul, Amy Rungpaka |
Published in: |
Remaking management : between global and local. - Cambridge [u.a.] : Cambridge Univ. Press, ISBN 0-521-86151-9. - 2008, p. 380-403
|
Subject: | Dienstleistungsmanagement | Service management | Multinationales Unternehmen | Transnational corporation | Werbewirtschaft | Advertising industry | Vergleich | Comparison | Großbritannien | United Kingdom | Thailand | USA | United States |
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