Advertising analytics 2.0.
Year of publication: |
2013
|
---|---|
Authors: | Nichols, Wes |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 91.2013, 3, p. 60-68
|
Subject: | Werbewirkung | Advertising effects | Medienwirkung | Media effect | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
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