SPOTLIGHT ON THE FUTURE OF ADVERTISING - Advertising Analytics 2.0 - Advertising touch points no longer work in isolation. If your company doesn't analyze how they interact dynamically, it will be left behind.
Year of publication: |
2013
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Authors: | Nichols, Wes |
Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2013, p. 60-69
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