Wirksam werben
von Wes Nichols
| Year of publication: |
2013
|
|---|---|
| Authors: | Nichols, Wes |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 35.2013, 4, p. 30-41
|
| Subject: | Werbewirkung | Advertising effects | Medienwirkung | Media effect | IT-gestütztes Marketing | Computer-assisted marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009722358