Advertising and quality in the US market for automobiles
Year of publication: |
1998
|
---|---|
Authors: | Nichols, Mark W. |
Published in: |
Southern economic journal. - Hoboken, NJ : Wiley Subscription Services, Inc., ISSN 0038-4038, ZDB-ID 219272-X. - Vol. 64.1998, 4, p. 922-939
|
Subject: | Werbung | Advertising | Produktqualität | Product quality | Signalling | Theorie | Theory | Kraftfahrzeug | Motor vehicle | USA | United States | 1985-1990 |
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