An empirical examination of advertising as a signal of product quality
Louis Thomas, Scott Shane, Keith Weigelt
| Year of publication: |
1998
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|---|---|
| Authors: | Fisman, Raymond ; Shane, Scott Andrew ; Weigelt, Keith |
| Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 37.1998, 4, p. 415-430
|
| Subject: | Werbung | Advertising | Signalling | Produktqualität | Product quality | Kfz-Industrie | Automotive industry | USA | United States | 1980-1993 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Journal of economic behavior & Organization |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001387849