Advertising and the mind of the consumer : what works, what doesn't and why
Max Sutherland & Alice K. Sylvester
| Year of publication: |
2000 ; 2. ed.
|
|---|---|
| Authors: | Sutherland, Max ; Sylvester, Alice K. |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Advertising | Psychological aspects | Consumers | Psychology | Attitudes |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 326 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-2977-1 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004604855