Advertising and the mind of the consumer : what works, what doesn't, and why
Max Sutherland
| Year of publication: |
2020 ; Revised 3rd international edition
|
|---|---|
| Authors: | Sutherland, Max |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 366 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-74175-599-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012432662