Werbung : eine Einführung
Günter Schweiger; Gertraud Schrattenecker
| Year of publication: |
2013 ; 8., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Schweiger, Günter ; Schrattenecker, Gertraud |
| Publisher: |
Konstanz : UVK-Verl.-Ges. [u.a.] |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Theorie | Theory | Deutschland | Germany | Lehrbuch | Einführung |
| Description of contents: | Description [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | X, 435 S. zahlr. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-8252-3845-8 ; 978-3-8252-3845-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010370500