Advertising culture
Year of publication: |
2010
|
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Other Persons: | Hackley, Christopher E. (contributor) |
Published in: |
Advertising ; Vol. 2
|
Publisher: |
Los Angeles [u.a.] : SAGE |
Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising |
Description of contents: | Table of Contents [gbv.de] |
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Reijmersdal, Eva A. van, (2015)
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Anthropomorphism and allegory in advertising across cultures : effects on memory and persuasion
Gelbrich, Katja, (2012)
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila, (2021)
- More ...
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An ethical evaluation of product placement: a deceptive practice?
Hackley, Christopher E., (2008)
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Chen, Annie Huiling, (2008)
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Marketing : a critical introduction
Hackley, Christopher E., (2009)
- More ...