An ethical evaluation of product placement: a deceptive practice?
Chris Hackley, Rungpaka Amy Tiwsakul and Lutz Preuss
| Year of publication: |
2008
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|---|---|
| Authors: | Hackley, Christopher E. ; Tiwsakul, Amy Rungpaka ; Preuss, Lutz |
| Published in: |
Business ethics : a European review. - Chichester : John Wiley & Sons Ltd, ISSN 0962-8770, ZDB-ID 1150887-5. - Vol. 17.2008, 2, p. 109-120
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| Subject: | Marketingmanagement | Marketing management | Product Placement | Product placement | Unternehmensethik | Business ethics | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003730900