The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Year of publication: |
2009
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Authors: | Rotfeld, Herbert Jack ; Taylor, Charles Raymond |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 38.2009, 4, p. 5-14
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Subject: | Werbebeschränkung | Advertising regulation | Selbstverpflichtung | Voluntary agreement | Bibliometrie | Bibliometrics |
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