Advertising dynamics and competitive advantage
Year of publication: |
2007
|
---|---|
Authors: | Doraszelski, Ulrich ; Markovich, Sarit |
Published in: |
The Rand journal of economics. - Hoboken, NJ : Wiley, ISSN 0741-6261, ZDB-ID 798131-4. - Vol. 38.2007, 3, p. 557-592
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Wettbewerb | Competition | Theorie | Theory |
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