Advertising Effects in Presidential Elections
Year of publication: |
2013
|
---|---|
Authors: | Gordon, Brett R. ; Hartmann, Wesley R. |
Publisher: |
[S.l.] : SSRN |
Subject: | Werbewirkung | Advertising effects | Präsidentschaftswahl | Presidential election | Wahlverhalten | Voting behaviour | Politische Kommunikation | Political communication | Diskrete Entscheidung | Discrete choice |
Description of contents: | Abstract [papers.ssrn.com] |
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