Advertising for attention in a consumer search model
Year of publication: |
2011
|
---|---|
Authors: | Haan, Marco ; Moraga-González, José Luis |
Published in: |
The economic journal : the journal of the Royal Economic Society. - Oxford : Oxford University Press, ISSN 1468-0297, ZDB-ID 3025-9. - Vol. 121.2011, 552, p. 552-579
|
Subject: | Suchtheorie | Search theory | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Ostasien | East Asia |
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