Advertising in streaming video : an integrative literature review and research agenda
Year of publication: |
2021
|
---|---|
Authors: | Frade, João Lucas Hana ; Oliveira, Jorge Henrique Caldeira de ; Giraldi, Janaina de Moura Engracia |
Published in: |
Telecommunications policy : the international journal of digital economy, data sciences and new media. - Amsterdam : Elsevier Science, ISSN 0308-5961, ZDB-ID 752275-7. - Vol. 45.2021, 9, p. 1-16
|
Subject: | Integrative literature review | Online video advertising | Research agenda | Streaming video advertising | YouTube advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
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