Advertising in the digital age : theories & practices
Sevil Yesiloglu & Joyce Costello
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Yesiloglu, Sevil ; Costello, Joyce |
| Publisher: |
London : Sage |
| Subject: | Werbung | Advertising | Online-Marketing | Internet marketing | Digitalisierung | Digitization |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 293 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 233-285 |
| ISBN: | 978-1-5296-0198-5 ; 978-1-5296-0197-8 ; 978-1-5296-0198-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546159