Advertising management
David A. Aaker ; John G. Myers
| Year of publication: |
1982 ; 2. ed.
|
|---|---|
| Authors: | Aaker, David A. ; Myers, John Graham |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Werbung |
| Extent: | XIII, 560 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-13-016006-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004049846