Advertising management
by Donald W. Jugenheimer & Larry D. Kelley
| Year of publication: |
2009
|
|---|---|
| Authors: | Jugenheimer, Donald W. ; Kelley, Larry D. |
| Publisher: |
Armonk, N.Y. : M.E. Sharpe |
| Subject: | Marketingmanagement | Werbung | Advertising | Management | Case studies |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VII, 222 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7656-2260-2 ; 978-0-7656-2260-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931640