Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Year of publication: |
2012
|
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Authors: | Powers, Todd ; Advincula, Dorothy ; Austin, Manila S. ; Graiko, Stacy ; Snyder, Jasper |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 4, p. 479-489
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Subject: | Kaufentscheidung | Purchase decision | Social Web | Social web | Online-Marketing | Internet marketing | Konsumgüterindustrie | Consumer goods industry | USA | United States |
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