Advertising & promotion

Chris Hackley and Rungpaka Amy Hackley

"Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies"--

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Year of publication:	2021 ; 5th edition
Authors:	Hackley, Christopher E. ; Tiwsakul, Amy Rungpaka
Publisher:	Los Angeles : SAGE
Subject:	Marketingmanagement \| Marketing management \| Werbung \| Advertising \| Online-Marketing \| Internet marketing \| Markenartikel \| Brand \| Kreativität \| Creativity \| Digitalisierung \| Digitization
Description of contents:	Table of Contents [gbv.de]

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Extent:	xiv, 404 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5297-1850-8 ; 978-1-5297-1851-5 ; 978-1-5297-5613-5 ; 978-1-5297-5614-2 ; 978-1-5297-5615-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012519279