Advertising regulation and market drivers
Andrew G. Parsons; Christoph Schumacher
| Year of publication: |
2012
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|---|---|
| Authors: | Parsons, Andrew G. ; Schumacher, Christoph |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1539-1558
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| Subject: | Werbebeschränkung | Advertising regulation | Werbung | Advertising | Regulierung | Regulation | Selbstverpflichtung | Voluntary agreement | Normbefolgung | Legal compliance | Wettbewerbsvorteil | Competitive advantage | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009707877