Advertising to the beat : an analysis of brand placements in hip-hop music videos
Janée Burkhalter and Corliss G. Thornton
| Year of publication: |
2014
|
|---|---|
| Authors: | Burkhalter, Janée ; Thornton, Corliss G. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 5, p. 366-382
|
| Subject: | brand placement | music video | content analysis | hip-hop | Product Placement | Product placement | Musik | Music | Werbewirkung | Advertising effects | Musikwirtschaft | Music industry | Werbung | Advertising | Bespielte Medien | Pre-recorded media |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010423014