Aesthetics rising from beauty to reputation management
Year of publication: |
2021
|
---|---|
Authors: | Lies, Jan |
Published in: |
Corporate reputation review. - London : Palgrave Macmillan, ISSN 1479-1889, ZDB-ID 2031776-1. - Vol. 24.2021, 2, p. 105-115
|
Subject: | Aesthetics | Obsolescence | Values | Stakeholder | Marketing 3.0 | Fashion | Power | Ästhetik | Mode | Firmenimage | Corporate reputation | Produktgestaltung | Product design | Reputation |
-
Fashion and organization studies : exploring conceptual paradoxes and empirical opportunities
Korica, Maja, (2019)
-
The aesthetics of luxury fashion, body and identify formation
Venkatesh, Alladi, (2010)
-
Design orientation : a grounded theory analysis of design thinking and action
Venkatesh, Alladi, (2012)
- More ...
-
Lies, Jan, (2020)
-
Ästhetik als interaktive Wertschöpfung des Marketings – nicht nur in der Automobilindustrie
Lies, Jan, (2018)
-
Purpose-Driven-Branding: Agile Markenführung als "Brand-Ucation"
Lies, Jan, (2020)
- More ...