Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Year of publication: |
2009
|
---|---|
Authors: | Arnold, Mark J. ; Reynolds, Kristy E. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 85.2009, 3, p. 308-320
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Regulierung | Regulation | Verkaufsförderung | Sales promotion |
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