Affordability as a key element of strategies for Central and Eastern Europe
Arnold Schuh; Verena Gumpoldsberger
| Year of publication: |
2011
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|---|---|
| Authors: | Schuh, Arnold ; Gumpoldsberger, Verena |
| Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 415-429
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| Subject: | Multinationales Unternehmen | Transnational corporation | Preismanagement | Pricing strategy | Wettbewerbsstrategie | Competitive strategy | Wirtschaftskrise | Economic crisis | Osteuropa | Eastern Europe |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502111