Service excellence models : a critical discussion and comparison
Year of publication: |
2012
|
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Authors: | Gouthier, Matthias ; Giese, Andreas ; Bartl, Christopher |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 5, p. 447-464
|
Subject: | Dienstleistungsqualität | Service quality | Theorie | Theory | Beziehungsmarketing | Relationship marketing |
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