Age-Related Differences in Responses to Emotional Advertisements
Year of publication: |
2011
|
---|---|
Authors: | Williams, Patti ; Drolet, Aimee |
Publisher: |
[S.l.] : SSRN |
Subject: | Emotion | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 32, No. 3, 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2005 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Warren, Caleb, (2019)
-
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila, (2021)
-
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L., (2022)
- More ...
-
Age-Related Differences in Responses to Emotional Advertisements
Williams, Patti, (2005)
-
Drolet, Aimee, (2007)
-
Socioemotional selectivity theory : implications for consumer research
Drolet, Aimee, (2010)
- More ...