Airline loyalty (programs) across borders : a geographic discontinuity approach
Year of publication: |
2019
|
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Authors: | Jong, Gerben de ; Behrens, Christiaan ; Ommeren, Jos van |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 875355-6. - Vol. 62.2019, p. 251-272
|
Subject: | Airline industry | Brand loyalty | Extensive margin | Frequent flier programs | Geographic regression discontinuity | Intensive margin | Beziehungsmarketing | Relationship marketing | Fluggesellschaft | Airline | Luftverkehr | Air transport | Kundenbindungsprogramm | Loyalty program |
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