Alfred P. Sloan's 1921 repositioning strategy
Year of publication: |
2010
|
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Authors: | Powers, Thomas L. ; Steward, Jocelyn L. |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 2.2010, 4, p. 426-442
|
Subject: | General Motors Acceptance Corporation <Detroit, Mich.> | Alfred P. Sloan | Produktmanagement | Product management | Fertigungsprogramm | Master production schedule | Preismanagement | Pricing strategy | Kfz-Industrie | Automotive industry | USA | United States |
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