Aligning employees' work engagement and behavioral performance with internal branding : the missing link of employees' perceived brand authenticity
Year of publication: |
2022
|
---|---|
Authors: | Sultan, Abdullah J. |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 27.2022, 1, p. 52-64
|
Subject: | Internal branding | Work engagement | Behavioral performance | Brand authenticity | Leistungsmotivation | Work motivation | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Markenimage | Brand image |
-
Employee based brand equity : a third perspective
King, Ceridwyn, (2009)
-
Cushen, Jean, (2009)
-
Rather, Raouf Ahmad, (2023)
- More ...
-
Sultan, Abdullah J., (2021)
-
Orchestrating service brand touchpoints and the effects on relational outcomes
Sultan, Abdullah J., (2018)
-
Sultan, Abdullah J., (2021)
- More ...