Aligning sales and marketing to enhance customer value and drive company results
Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer
| Year of publication: |
2010
|
|---|---|
| Authors: | Zoltners, Andris A. ; Sinha, Prabhakant ; Lorimer, Sally E. |
| Published in: |
Kellogg on marketing. - Hoboken, NJ : Wiley, ISBN 978-0-470-58014-1. - 2010, p. 373-392
|
| Subject: | Verkauf | Selling | Marketingmanagement | Marketing management | Organisationsstruktur | Organizational structure | Kundenwert | Customer value | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008664271