Dispersion of influence between marketing and sales : its effects on superior customer value and market performance
Year of publication: |
2009
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Authors: | Troilo, Gabriele ; Luca, Luigi M. de ; Guenzi, Paolo |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 8, p. 872-882
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Subject: | Marketing | Verkauf | Selling | Organisationsstruktur | Organizational structure | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management |
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