Aligning sales and operations management : an agenda for inquiry
Devarajan Rangarajan, Arun Sharma, Bert Paesbrugghe and Robert Boute
| Year of publication: |
June 2018
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|---|---|
| Authors: | Rangarajan, Devarajan ; Sharma, Arun ; Paesbrugghe, Bert ; Boute, Robert N. |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 38.2018, 2, p. 220-240
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| Subject: | sales and operations management | integration | solution selling | cooperation | USA | United States | Verkauf | Selling | Prozessmanagement | Business process management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2018.1450148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917844