How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Year of publication: |
2024
|
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Authors: | Fürst, Andreas ; Pečornik, Nina ; Hoyer, Wayne D. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 2, p. 329-348
|
Subject: | Consumer adoption | Feature fatigue | New product development | Product complexity | Product configuration | Product design | Product features | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | Produktgestaltung | Innovation | Innovationsdiffusion | Innovation diffusion | Produktivität | Productivity |
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