Alternative explanations of institutional change and channel evolution
Year of publication: |
1967
|
---|---|
Authors: | McCammon Jr., Bert C. |
Published in: |
The marketing channel : a conceptual viewpoint. - New York [u.a.] : Wiley & Sons, ISBN 0-471-56580-6. - 1967, p. 75-81
|
Subject: | Absatzweg | Absatztechnik |
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