Amidst technology, environment and human touch : understanding elderly customers in the bank retail sector
Year of publication: |
2023
|
---|---|
Authors: | Mason, Michela C. ; Zamparo, Gioele ; Pauluzzo, Rubens |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 41.2023, 3, p. 572-600
|
Subject: | Cocreation | Elderly customers | Need for human Interaction | Physical context | Retail banks | SSTs | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Kundenzufriedenheit | Customer satisfaction |
-
Tomazelli, Joana, (2017)
-
Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh, (2013)
-
Customer satisfaction and loyalty : a case study from the banking sector
Rahman, Hasebur, (2013)
- More ...
-
Mason, Michela C., (2022)
-
Effect of consumption values on consumer behavior : a Meta-analysis
Mason, Michela C., (2023)
-
SMEs : The Path Towards International Success
Pauluzzo, Rubens, (2012)
- More ...