An analysis of "buy x, get one free" reward programs
Year of publication: |
2021
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Authors: | Liu, Yan ; Sun, Yacheng ; Zhang, Dan |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 69.2021, 6, p. 1823-1841
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Subject: | customer reward program | dynamic programming | finite expiration term | forward-looking consumer | purchase acceleration | redemption threshold | transaction utility | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Verkaufsförderung | Sales promotion |
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