An analysis of students' knowledge and choice criteria in retail bank selection in sub-Saharan Africa : the case of Ghana
Bedman Narteh; Nana Owusu-Frimpong
| Year of publication: |
2011
|
|---|---|
| Authors: | Narteh, Bedman ; Owusu-Frimpong, Nana |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 5, p. 373-397
|
| Subject: | Privatkundengeschäft | Personal banking | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Key-Account-Management | Key account management | Ghana |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009295803