Drivers of the long tail phenomenon : an empirical analysis
Oliver Hinz, Jochen Eckert, and Bernd Skiera
| Year of publication: |
2011
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|---|---|
| Authors: | Hinz, Oliver ; Eckert, Jochen ; Skiera, Bernd |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 27.2010/11, 4, p. 43-69
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| Subject: | Online-Handel | Online retailing | Sortiment | Retail assortment | Nachfrage | Demand | Nischenstrategie | Niche marketing strategy | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Demand distribution between blockbuster products and niche products |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009127635