Unprofitable customers and their management
Michael Haenlein; Andreas M. Kaplan
| Year of publication: |
2009
|
|---|---|
| Authors: | Haenlein, Michael ; Kaplan, Andreas M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 52.2009, 1, p. 89-97
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kosten-Nutzen-Analyse | Cost-benefit analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859113