An Empirical Analysis of the Brand Personality Effects on Brand Involv ement
Year of publication: |
2010-07-05
|
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Authors: | Tsiotsou, Rodoula |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | SPOTEAPE | sport team personality | brand involvement | Brand personality |
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