An Empirical Confirmation of Wine‐Related Lifestyle Segments in the Australian Wine Market
Year of publication: |
2003
|
---|---|
Authors: | Johnson, Trent ; Bruwer, Johan |
Published in: |
International Journal of Wine Marketing. - MCB UP Ltd, ISSN 1758-6747, ZDB-ID 2159774-1. - Vol. 15.2003, 1, p. 5-33
|
Publisher: |
MCB UP Ltd |
Subject: | WRL | wine‐related | lifestyle | market segmentation | wine market | Australia |
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