An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Year of publication: |
2022
|
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Authors: | Wei, Liyuan ; Yang, Yupin |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 888-906
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Subject: | Movie producers | Movie directors | Network embeddedness | Collaborations | Two-sided matching | Movie preproduction | Filmwirtschaft | Film industry | Matching | Kino | Movie theatre | Film | Unternehmensnetzwerk | Business network | Führungskräfte | Managers |
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